Fit Cake is consolidating its position as a leader in the sugar-free dessert market, opening more locations and intensifying training for future franchisees. February 2025 has seen dynamic growth for the brand, and plans for the coming months promise further expansion.
New locations - healthy desserts closer to customers
At the beginning of 2025, Fit Cake expanded its network by three new points: Racibórz, Skierniewice and Reda. Piastów will also join on 1 March. Each of these locations offers a full range of sugar-free cakes, desserts and snacks that have won the approval of health-conscious consumers.
The dynamic expansion of the brand confirms the growing interest in healthy alternatives to traditional sweets. Fit Cake customers can enjoy not only the taste, but also the confidence that their dietary choices are in line with a healthy lifestyle.
Franchise training - an investment in the future
In parallel with the opening of new premises, Fit Cake is intensifying its educational activities for future franchisees. In February, training sessions were held in Piła and Łódź (Księży Młyn), while further meetings are scheduled for March in Ząbki, Szczecin Północ, Jaworzno, Poznań (Stare Miasto and Swarzędz) and in a new outlet opened by an existing franchisee.
The Fit Cake training programme covers both business and practical aspects, allowing future venue owners to manage their business effectively and offer the highest quality products to their customers.
The success of the Fit Cake franchise model
Behind the brand's dynamic growth is a successful business model that meets the needs of today's consumers. The Fit Cake concept is a combination of mobility, affordability and healthy food - and it is the perfect answer to the growing expectations of the market.
- Our experience shows that Fit Cake hits the needs of today's customers perfectly. The combination of healthy ingredients, great taste and affordable prices means that more and more people are choosing our products. We are happy to be able to democratise access to healthy food," says Rafał Kościuk, founder of the brand.
Future plans - further expansion and development of offerings
Fit Cake is not slowing down. Its development strategy involves not only opening further franchise locations in Poland, but also expanding into foreign markets. The brand consistently focuses on innovative solutions and cost efficiency, which attracts entrepreneurs interested in investing in the promising healthy food segment.
At the same time, Fit Cake is developing its product portfolio to match changing consumer preferences. The brand team is constantly working on new recipes for sugar-free desserts that combine great taste with high nutritional value.
- Our aim is not only to increase the number of locations, but above all to build awareness of healthy eating. We want to show that healthy sweets can be tasty and accessible to everyone," emphasises Rafał Kościuk.
Fit Cake's expansion is not only about growing the chain, but also about having a real impact on the eating habits of Poles. The brand is proving that healthy sweets can be attractive, tasty and widely available. All indications are that 2025 will be another milestone in Fit Cake's history.
