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Fit Cake, a well-known maker of sugar-free desserts and cakes, intends to invest PLN 1 million in innovative technological solutions that will improve the distribution and availability of the chain's products. The company is waiting for offers from interested entrepreneurs and inventors. Not only from the IT sector.

The Fit Cake brand has been strict about maintaining high quality since the beginning. As Ewelina Choińska, author of the recipes for the diet sweets, says, if you are a certified manufacturer of gluten-free food and it also goes to sick people, such as those with allergies, it must be unconditionally 'pure'.

The delicacy went to the young patients of the University Children's Clinical Hospital in Bialystok. This was the inauguration of a collaboration that aims to promote a healthy diet - without sugar. For the occasion, Fit Cake produced a special fit bar for diabetics called 'Chocolate Teddy Bear'.

The Fit Cake franchise chain has launched four new outlets in the past two months, including its largest ever at over 300 sq m in Koszalin. Fit Cake in Nowa Huta, on the other hand, distinguished itself by employing a robo-courier. At both July openings, there were so many guests that it was impossible to put the oven out all day.

The Polish Organisation of Franchisors has expanded its board from five to nine people. According to POF president Monika Dąbrowska, the aim is to make the representation of entrepreneurs as full and diverse as possible, to correspond to the market situation and to ensure the development of the sector.

Despite the economic downturn and the government's long-standing work on the Franchise Act, a bottom-up initiative to regulate this sector of the market has emerged. A code of good practice is needed by both franchisees and franchisors. It offers clear rules and gives a sense of security. Rafał Kościuk, co-owner of Fit Cake and member of the Polish Organisation of Franchisors, says the code is for those chains that want to play fair.

A unique gift for Christmas was given to one of the patients of the University Children's Clinical Hospital in Białystok. Diabetic patient Karolina received a state-of-the-art insulin pump worth PLN 7,000. This is a joint initiative of the Fit Cake Foundation "Bezcukrowi" and the "Teddy in an Apron" Foundation.

It is now the fiftieth Fit Cake. A restaurant closing in on half a hundred and starting the march to a three-digit number was opened on Saturday (9.10) in Rypin. It was also an opportunity to sum up the company's more than five years of operations. Fit Cake is one of the fastest growing franchises in the country.

Due to the fashion for healthy food, the Fit Cake chain of non-confectionery stores is one of the fastest growing franchises in the country. The number of multifranchisees associated with the brand is also growing. One in five Fit Cake partners decides to open another outlet.

How did your 'confectionery revolution' begin? In 2016, we opened the first non-candy café in Bialystok. It was a café that offered sugar-free, gluten-free, lactose-free and bad calorie-free products. The public reception exceeded our expectations and we couldn't keep up with production. We quickly expanded the premises to accommodate more customers. After a few months, the first enquiries about the possibility of collaboration came in. "no".

Ewelina Choińska and Rafał Kościuk decided to launch a sweet factory in Białystok, going against the traditional habits of Poles.