The year 2025 has started with real momentum for the Fit Cake brand. In the first quarter, the chain of outlets offering sugar-free, healthy sweets recorded a record sales results, the dynamic development of the franchise network and the further steps towards international expansion. All this confirms one thing - Fit Cake is consistently consolidating its position as market leader in healthy alternatives to traditional desserts.
- The first quarter of 2025 was exceptionally intense and full of successes for us - Rafał Kościuk, owner of the Fit Cake brand, comments. - We recorded a record number of new franchisees, resulting in the opening of nearly 10 new outlets. What's more, we have signed an agreement to open the first Fit Cake outlet in Canada and we have started talks to enter the Egyptian market. We are planning a further 5 locations in the coming months - he adds.
Polish base, global ambitions
The Fit Cake brand has been building a strong foundation in the Polish market for years, constantly developing its offer and attracting new franchise partners. The chain currently has dozens of outlets across Poland, and their number is growing steadily. This success is due to a unique concept that combines the fashion for healthy eating with the pleasure of eating. Fit Cake proves that sweets can be both tasty and healthy - sugar-free, gluten-free and guilt-free.
Fit Cake To Go - mobility that pays off
One of the pillars of international expansion has become the Fit Cake To Go concept - An innovative model based on mobile points of sale. Instead of traditional fixed locations, franchisees invest in functional containers that can be leased, which significantly lowers the barrier to entry into the business.
The model has attracted a great deal of interest abroad - particularly in Austria, where there is currently an ongoing advanced negotiations with potential franchisees. This solution attracts investors due to its flexibility, cost-effectiveness and ability to take off quickly.
What next?
Fit Cake's ambitious growth plans do not stop in Canada or Egypt. The brand is announcing further steps to expand its presence in Europe and gain footholds on new continents. With a proven franchise model, partner support and a unique product offering, Fit Cake has a real chance of becoming a global player in the healthy sweets category.
Fit Cake is no longer just a café - it is a lifestyle that inspires change for the better. And all the signs are that 2025 will be a landmark year in the history of the brand.
If you want to be part of this story and open your own Fit Cake outlet - check out how to become a franchisee: fitcake.co.uk/franchise
