In today's busy world, it is the small gestures that matter most. With this approach, the Fit Cake brand has engaged in a partnership with the Help Im Foundation, offering support to families who face the daily challenges of caring for terminally ill children. Thanks to this initiative, four siblings of the foundation's charges received school kits.
The Pomoz Im Foundation, which works on behalf of children with incurable diseases, has for years offered comprehensive assistance to families in difficult life situations. Its main aim is to run a home hospice for children, providing both medical care and psychological and spiritual support. Assistance also extends to the next of kin of the sick children, who face the challenges of care and difficult family situations every day.
Siblings of sick children, although not directly affected by the disease, often face emotional and material difficulties. Fit Cake, realising these challenges, decided to support these children by funding them with school kits. It was a symbolic but meaningful gesture that showed that the little ones were not left behind.
Support that gives hope
Joanna Czuprynska-Kwiatkowska, Vice President of the Board of the Pomoz Im Foundation, emphasised the importance of this support:
"Thanks to the Fit Cake initiative, four children from our families can now start the new school year with a smile. The layettes are not only a material help, but also a reminder that they can count on the help of others in these difficult times."
Fit Cake has been promoting healthy lifestyles for years, and is now extending its mission to include social support, showing that the brand is not just about products, but also about actions that change lives for the better. Fit Cake co-owner Ewelina Choińska pointed out that such initiatives are an expression of solidarity with families in need:
"Every child deserves an equal start and a sense that their future is important, regardless of the difficulties their family faces."
Fit Cake proves once again that social responsibility can go hand in hand with business, and that caring for others should be an integral part of any brand.
