Fit Cake, a leading brand specialising in sugar-free and gluten-free desserts, is seeing impressive growth in the number of franchisees opening further outlets in the chain. In just two months since the beginning of 2024, as many as five new non-confectionery outlets, in locations such as Rzeszów, Olsztyn, Gdańsk, Gdynia and Wrocław, have joined the Fit Cake family. By becoming multifranchisees, their owners are becoming part of the catering chain's dynamic growth.
The catering industry requires specialist skills, but with the proven concept and support of the Fit Cake brand, it is becoming more accessible. Increased awareness of healthy eating is contributing to the rapid growth of the Fit Cake franchise, which has become one of the fastest growing in the country. One in five Fit Cake franchisees decides to open another café-cake shop.
Rafal Kościuk, brand owner, emphasises: "The Fit Cake franchise not only provides its partners with a ready-made business model, but also offers comprehensive support from the moment they start working together, allowing franchisees to focus on running their business instead of worrying about operational and marketing details."
Increased awareness of healthy eating has contributed to the rapid growth of the Fit Cake franchise. An increasing number of people are looking for alternative options to traditional sweets, preferring sugar-free and gluten-free products. Fit Cake meets this growing market need by offering healthy, tasty and innovative desserts that attract customers from different age groups and lifestyles.
Currently, Fit Cake franchisees with more than one outlet operate in cities such as Olsztyn, Rzeszów, Gdynia, Gdańsk, Wrocław, Warsaw and Płock, as well as in Malta and Romania. The decision to open more outlets is due to growing customer interest and the lack of a similar offer on the local market.
Brand strength, support, know-how and an effective marketing strategy are all factors that contribute to the growing popularity of the Fit Cake franchise. The franchisor does not end its role with the opening of the premises, but is a constant presence in the market, providing care and support to franchisees.
Fit Cake systematically introduces facilities for potential franchisees, such as:
* Investment holiday allowing the opening process to begin six months in advance, giving franchisees greater financial and time flexibility.
* Flexible spread of franchise fees over two years. This allows you to manage your budget more easily and avoid a heavy financial burden at the start of your business.
* Financial grants: in the amount of PLN 30-100 thousand, providing financial support to franchisees to help them cover some of the costs of opening the premises.
* Assistance in negotiations with landlords of the premises. Working with a franchisor gives you access to professional negotiation services, which can result in obtaining favourable lease terms.
Fit Cake continues its mission to provide high quality products without added sugar or gluten and offers a unique opportunity for entrepreneurial individuals who want to grow in the catering industry. Thanks to the network's rapid growth and support for its franchisees, Fit Cake remains a leader in its field, constantly evolving and keeping up with the latest trends in healthy eating.
In summary, being a Fit Cake multifranchisee is not only an opportunity for business success, but also an opportunity to be part of a growing brand, offering healthy and innovative products and providing comprehensive support to its business partners.
