Wleadand we have an innovative programme aimed not only at maintaining the highest quality standards, but also at transforming anonymous testers into authentic brand ambassadors. The programme is a milestone in the pursuit of excellence, covering more than 80 outlets nationwide.
As part of the programme, anonymous testers, also known as mystery shoppers, play a key role in evaluating each local Fit Cake unit. The testers' task is not only to check production and sales standards, but also to assess the café's atmosphere, cleanliness, quality of service and the taste of the dishes served. Between 20 and 70 such visits take place each month.
The Fit Cake programme emphasises direct recommendation and community trust. Understanding that the greatest influence on purchasing decisions comes from recommendations from friends is a key inspiration for engaging local testers. Fit Cake identifies individuals among them who not only provide unbiased product reviews, but also spontaneously share positive brand impressions.
Local testers become Fit Cake's natural ambassadors, promoting the tasty sensations and health benefits of the desserts on offer. It is their enthusiasm and authenticity that drives brand awareness and attracts new customers.
The mystery shopper programme allows us to quickly identify potential problems and make improvements. We have standardised and developed production and sales procedures, but equally important is a reliable control system and raising standards. With a test, these issues can be quickly improved.
The test results showed that Fit Cake excels above all in the quality of its products. Testers almost always give maximum marks in this category. However, there are areas for improvement, mainly related to customer service.
Fit Cake actively responds to suggestions from mystery shoppers, leading to specific improvements and upgrades. For example, the introduction of the sweetener erythritol into the health-promoting range was the result of a suggestion from one tester. In addition, the programme identified a problem with the name of one of the desserts, resulting in an increase in sales when it reverted to the original name.
Fit Cake plans to develop the programme and work with more and more anonymous testers and thus attract an even larger number of ambassadors. Those interested in participating in the programme can contact the headquarters in Bialystok. In this way, Fit Cake intends to maintain the highest quality standards in the rapidly growing café chain.
Fit Cake's ambassador programme not only represents an innovative step in quality control, but also demonstrates the brand's commitment to building relationships with local communities. Fit Cake is keen not only to deliver great flavours, but also to build trust and positive customer experiences that translate into lasting relationships and brand loyalty.
